{"id":470491,"date":"2025-01-19T08:40:11","date_gmt":"2025-01-19T07:40:11","guid":{"rendered":"https:\/\/www.ecinews.fr\/?p=470491"},"modified":"2025-01-18T16:48:20","modified_gmt":"2025-01-18T15:48:20","slug":"le-doux-parfum-de-lia-chez-loreal","status":"publish","type":"post","link":"https:\/\/www.ecinews.fr\/fr\/le-doux-parfum-de-lia-chez-loreal\/","title":{"rendered":"Le doux parfum de l&rsquo;IA chez l&rsquo;Or\u00e9al"},"content":{"rendered":"<h2>IBM et L&rsquo;Or\u00e9al construisent le premier mod\u00e8le d&rsquo;IA pour favoriser la cr\u00e9ation de cosm\u00e9tiques durables<\/h2>\n<p>IBM et L&rsquo;Or\u00e9al, le leader mondial de la beaut\u00e9, ont annonc\u00e9 une collaboration visant \u00e0 tirer parti de la technologie et de l&rsquo;expertise d&rsquo;<a href=\"https:\/\/www.ibm.com\/think\/topics\/generative-ai\" target=\"_blank\" rel=\"nofollow noopener\">IBM en mati\u00e8re d&rsquo;intelligence artificielle g\u00e9n\u00e9rative (GenAI)<\/a> pour d\u00e9couvrir de nouvelles informations dans les donn\u00e9es de formulation des cosm\u00e9tiques, facilitant ainsi l&rsquo;utilisation par L&rsquo;Or\u00e9al de mati\u00e8res premi\u00e8res durables et permettant de r\u00e9duire les pertes d&rsquo;\u00e9nergie et de mati\u00e8res. Cet effort unique permettra de d\u00e9velopper un mod\u00e8le de base d&rsquo;IA personnalis\u00e9 con\u00e7u pour augmenter de mani\u00e8re significative la capacit\u00e9 des \u00e9quipes de recherche et d&rsquo;innovation de L&rsquo;Or\u00e9al \u00e0 atteindre des performances suppl\u00e9mentaires et \u00e0 satisfaire les consommateurs dans toutes les cat\u00e9gories de produits cosm\u00e9tiques et dans toutes les r\u00e9gions du monde. Le mod\u00e8le de formulation est consid\u00e9r\u00e9 comme le premier du genre dans l&rsquo;industrie, red\u00e9finissant l&rsquo;innovation en mati\u00e8re d&rsquo;IA \u00e0 l&rsquo;intersection de la beaut\u00e9, de la chimie et de la technologie.<\/p>\n<p>Cette collaboration associe l&rsquo;expertise in\u00e9gal\u00e9e de L&rsquo;Or\u00e9al en mati\u00e8re de science cosm\u00e9tique aux technologies de pointe d&rsquo;IBM en mati\u00e8re d&rsquo;intelligence artificielle pour les d\u00e9couvertes scientifiques, afin d&rsquo;ouvrir un avenir o\u00f9 la science et la technologie peuvent informer ou aider \u00e0 donner la priorit\u00e9 \u00e0 des solutions qui sont \u00e0 la fois \u00e9cologiquement responsables et innovantes. Pour pr\u00e9server les ressources naturelles de la Terre, il est essentiel d&rsquo;explorer les mati\u00e8res premi\u00e8res renouvelables et durables lors du d\u00e9veloppement de produits de consommation. Cet effort contribuera \u00e0 aider L&rsquo;Or\u00e9al \u00e0 atteindre l&rsquo;objectif de L&rsquo;Or\u00e9al pour l&rsquo;avenir, qui est de s&rsquo;approvisionner pour la plupart de ses formules de produits \u00e0 partir de mat\u00e9riaux bio-sourc\u00e9s et\/ou de l&rsquo;\u00e9conomie circulaire d&rsquo;ici 2030.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>IBM et L&rsquo;Or\u00e9al construisent le premier mod\u00e8le d&rsquo;IA pour favoriser la cr\u00e9ation de cosm\u00e9tiques durables IBM et L&rsquo;Or\u00e9al, le leader mondial de la beaut\u00e9, ont annonc\u00e9 une collaboration visant \u00e0 tirer parti de la technologie et de l&rsquo;expertise d&rsquo;IBM en mati\u00e8re d&rsquo;intelligence artificielle g\u00e9n\u00e9rative (GenAI) pour d\u00e9couvrir de nouvelles informations dans les donn\u00e9es de formulation [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":470474,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3669,883],"tags":[8728,4382,8729],"domains":[47],"ppma_author":[1139,1153],"class_list":["post-470491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelles","category-technologies","tag-genai-fr","tag-ibm-fr","tag-loreal-fr","domains-electronique-eci"],"acf":[],"yoast_head":"<title>Le doux parfum de l&#039;IA chez l&#039;Or\u00e9al ...<\/title>\n<meta name=\"description\" content=\"IBM et L&#039;Or\u00e9al construisent le premier mod\u00e8le d&#039;IA pour favoriser la cr\u00e9ation de cosm\u00e9tiques durables \u00e0 l&#039;aide GanAI d&#039;IBM.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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