{"id":457548,"date":"2024-08-06T09:30:25","date_gmt":"2024-08-06T07:30:25","guid":{"rendered":"https:\/\/www.ecinews.fr\/?p=457548"},"modified":"2024-08-05T19:28:00","modified_gmt":"2024-08-05T17:28:00","slug":"baisse-des-parts-de-marche-de-tesla-aux-etats-unis-de-33-en-2-ans","status":"publish","type":"post","link":"https:\/\/www.ecinews.fr\/fr\/baisse-des-parts-de-marche-de-tesla-aux-etats-unis-de-33-en-2-ans\/","title":{"rendered":"Baisse des parts de march\u00e9 de Tesla aux \u00c9tats-Unis de 33 % en 2 ans"},"content":{"rendered":"

Tesla Motors a connu sa part de difficult\u00e9s en 2024 alors que l\u2019ensemble de l\u2019industrie des v\u00e9hicules \u00e9lectriques (VE) a connu un ralentissement.<\/h3>\n

Malgr\u00e9 cette tendance, les recherches de Finbold ont r\u00e9v\u00e9l\u00e9 que la concurrence est devenue plus f\u00e9roce et a r\u00e9ussi \u00e0 r\u00e9duire consid\u00e9rablement la domination du march\u00e9 am\u00e9ricain du fabricant de VE d\u2019Elon Musk, passant de 74,8 % au d\u00e9but de 2022 \u00e0 49,7 % au deuxi\u00e8me trimestre de 2024.<\/p>\n

En fait, m\u00eame avant le d\u00e9but de ce que l\u2019on appelle \u00ab l\u2019hiver des VE \u00bb, d\u2019autres entreprises ont commenc\u00e9 \u00e0 supplanter Tesla, et sa part de march\u00e9 a diminu\u00e9 au cours de six des neuf trimestres pr\u00e9c\u00e9dents, avec la plus forte baisse de 9,3 % au troisi\u00e8me trimestre 2023 et le plus grand gain de 4,4 % au premier trimestre de la m\u00eame ann\u00e9e.<\/p>\n

Simultan\u00e9ment, d\u2019autres entreprises ax\u00e9es sur les v\u00e9hicules \u00e9lectriques n\u2019ont pas r\u00e9ussi \u00e0 se tailler une part de march\u00e9 significative, car au deuxi\u00e8me trimestre de 2024, le groupe Lucid se situe \u00e0 0,6 % et Rivian \u00e0 4,2 %.<\/p>\n

D\u2019autre part, les constructeurs automobiles traditionnels ont montr\u00e9 leur capacit\u00e9 \u00e0 passer \u00e0 des produits plus \u00e9cologiques, avec la plus forte croissance venant de General Motors (GM), qui ne commandait que 0,3 % au d\u00e9but de 2022 mais est pass\u00e9 \u00e0 6,6 % en 2024.<\/p>\n

Ailleurs, Hyundai – avec sa filiale Kia – a \u00e9t\u00e9 en concurrence avec Ford (F) pour la deuxi\u00e8me place sur la liste des plus grands fabricants de VE aux \u00c9tats-Unis, le premier ayant une part de march\u00e9 de 11,2 % et le second de 7,2 %.<\/p>\n

Le march\u00e9 des VE continue de cro\u00eetre malgr\u00e9 la baisse de la domination de Tesla<\/strong><\/p>\n

\u00c0 l\u2019\u00e9chelle mondiale, la part de march\u00e9 de Tesla a \u00e9galement diminu\u00e9. \u00c0 la fin de 2023, l\u2019entreprise avait m\u00eame \u00e9t\u00e9 d\u00e9pass\u00e9e par le fabricant chinois BYD.<\/p>\n

Cependant, il convient de souligner que les pertes de Tesla ne sont pas n\u00e9cessairement indicatives d\u2019un \u00e9chec plus large de l\u2019industrie. Comme l\u2019a expliqu\u00e9 Andreja Stojanovic, co-auteur de la recherche :<\/p>\n

\u00ab Bien que les chiffres r\u00e9sultant des recherches de Finbold puissent sugg\u00e9rer une situation d\u00e9sastreuse pour Tesla et l\u2019ensemble de l\u2019industrie des VE, il convient de souligner que le secteur a connu une croissance si l\u2019on ignore le ralentissement de 2024 – et m\u00eame une fois celui-ci pris en compte, les ventes de VE ont plus stagn\u00e9 que v\u00e9ritablement diminu\u00e9, en particulier avec la reprise la plus r\u00e9cente. \u00bb<\/p>\n

Une telle conclusion est renforc\u00e9e par les donn\u00e9es relatives \u00e0 la demande mondiale d\u2019\u00e9lectricit\u00e9 aliment\u00e9e par les VE, qui a explos\u00e9 au cours de la derni\u00e8re d\u00e9cennie et devrait continuer \u00e0 augmenter \u00e0 un rythme acc\u00e9l\u00e9r\u00e9 d\u2019ici 2030 et au-del\u00e0.<\/p>\n

L\u2019\u00e9tude compl\u00e8te en anglais :<\/strong> https:\/\/finbold.com\/teslas-us-market-share-shrinks-33-in-2-years-as-competition-intensifies\/<\/a><\/p>\n

Finbold<\/a> | Tesla Motors<\/a><\/p>\n

Suivre ECInews sur Google news<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Tesla Motors a connu sa part de difficult\u00e9s en 2024 alors que l\u2019ensemble de l\u2019industrie des v\u00e9hicules \u00e9lectriques (VE) a connu un ralentissement. Malgr\u00e9 cette tendance, les recherches de Finbold ont r\u00e9v\u00e9l\u00e9 que la concurrence est devenue plus f\u00e9roce et a r\u00e9ussi \u00e0 r\u00e9duire consid\u00e9rablement la domination du march\u00e9 am\u00e9ricain du fabricant de VE d\u2019Elon […]<\/p>\n","protected":false},"author":39,"featured_media":457579,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[880],"tags":[2327,5540],"domains":[47],"ppma_author":[6113],"class_list":["post-457548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-economiques","tag-marche","tag-vehicules-electriques","domains-electronique-eci"],"acf":[],"yoast_head":"Baisse des parts de march\u00e9 de Tesla aux \u00c9tats-Unis de 33 % en...<\/title>\n<meta name=\"description\" content=\"Tesla Motors a connu sa part de difficult\u00e9s en 2024 alors que l\u2019ensemble de 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