{"id":422481,"date":"2023-05-23T10:07:32","date_gmt":"2023-05-23T08:07:32","guid":{"rendered":"https:\/\/www.ecinews.fr\/?p=422481"},"modified":"2023-05-24T12:30:40","modified_gmt":"2023-05-24T10:30:40","slug":"digikey-devoile-un-nouveau-logo-et-une-marque-actualisee","status":"publish","type":"post","link":"https:\/\/www.ecinews.fr\/fr\/digikey-devoile-un-nouveau-logo-et-une-marque-actualisee\/","title":{"rendered":"DigiKey d\u00e9voile un nouveau logo et une marque actualis\u00e9e"},"content":{"rendered":"<h2><a href=\"https:\/\/www.digikey.fr\/?utm_source=referral&amp;utm_medium=pressrelease&amp;utm_campaign=pressrelease\">DigiKey<\/a> a d\u00e9voil\u00e9 son nouveau syst\u00e8me d&rsquo;identit\u00e9 de marque<\/h2>\n<p>Incluant un logo actualis\u00e9, une palette de couleurs et une police de caract\u00e8res am\u00e9lior\u00e9es, un nouveau slogan, un nom simplifi\u00e9 et une voix de marque actualis\u00e9e, le nouveau look DigiKey a \u00e9t\u00e9 pr\u00e9sent\u00e9 lors de l&rsquo;\u00e9v\u00e9nement EDS Leadership Summit \u00e0 Las Vegas et sera d\u00e9ploy\u00e9 tout au long de l&rsquo;ann\u00e9e 2023. \u00ab Depuis 50 ans, DigiKey vise \u00e0 acc\u00e9l\u00e9rer les avanc\u00e9es pour chaque ing\u00e9nieur, concepteur et constructeur \u00bb, a d\u00e9clar\u00e9 Dave Doherty, pr\u00e9sident de DigiKey. \u00ab Notre nouvelle identit\u00e9 visuelle refl\u00e8te ces \u00e9volutions inspirantes, notre position de leader dans le secteur et notre engagement \u00e0 offrir des exp\u00e9riences et des solutions num\u00e9riques qui font avancer les produits et les id\u00e9es. \u00bb<\/p>\n<p>Le logo et le syst\u00e8me d&rsquo;identit\u00e9 de marque actualis\u00e9s sont une \u00e9volution de l&rsquo;identit\u00e9 visuelle historique de l&rsquo;entreprise, permettant une flexibilit\u00e9 de conception sur les plateformes num\u00e9riques tout en soulignant le caract\u00e8re technique de mani\u00e8re moderne et intemporelle. L&rsquo;accent a \u00e9t\u00e9 mis sur les avanc\u00e9es et les relations avec les fournisseurs et les clients, tout en refl\u00e9tant le point de vue num\u00e9rique et avant-gardiste de DigiKey. La nouvelle identit\u00e9 de marque pr\u00e9sente \u00e9galement un nom d&rsquo;entreprise simplifi\u00e9 afin de mieux refl\u00e9ter le vaste portefeuille de produits techniques et de solutions num\u00e9riques.<\/p>\n<p>DigiKey s&rsquo;est associ\u00e9e \u00e0 Lippincott, un cabinet de conseil en cr\u00e9ation international, pour rafra\u00eechir les \u00e9l\u00e9ments embl\u00e9matiques de la marque tout en v\u00e9hiculant une plus grande modernit\u00e9.<\/p>\n<p>\u00ab\u00a0Notre travail sur la modernisation de la marque DigiKey a combin\u00e9 l&rsquo;h\u00e9ritage de r\u00e9ussite de l&rsquo;entreprise avec une vision des opportunit\u00e9s et de la croissance futures\u00a0\u00bb, a d\u00e9clar\u00e9 Tim\u00a0Cunningham, partenaire senior, strat\u00e9gie de marque chez Lippincott. \u00ab\u00a0Le nouveau syst\u00e8me d&rsquo;identit\u00e9 de marque soutient l&rsquo;activit\u00e9 principale et ouvre la voie \u00e0 des initiatives plus audacieuses au sein d&rsquo;une industrie innovante.\u00a0\u00bb<\/p>\n<p><a href=\"https:\/\/www.digikey.fr\/\">digikey.fr<\/a><\/p>\n<p><a href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMJbcwQswuPfYAw?hl=fr&amp;gl=BE&amp;ceid=BE:fr\">Suivre ECInews sur Google news<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>DigiKey a d\u00e9voil\u00e9 son nouveau syst\u00e8me d&rsquo;identit\u00e9 de marque Incluant un logo actualis\u00e9, une palette de couleurs et une police de caract\u00e8res am\u00e9lior\u00e9es, un nouveau slogan, un nom simplifi\u00e9 et une voix de marque actualis\u00e9e, le nouveau look DigiKey a \u00e9t\u00e9 pr\u00e9sent\u00e9 lors de l&rsquo;\u00e9v\u00e9nement EDS Leadership Summit \u00e0 Las Vegas et sera d\u00e9ploy\u00e9 tout [&hellip;]<\/p>\n","protected":false},"author":36,"featured_media":422302,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[886],"tags":[],"domains":[47],"ppma_author":[1154],"class_list":["post-422481","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-fr","domains-electronique-eci"],"acf":[],"yoast_head":"<title>DigiKey d\u00e9voile un nouveau logo et une marque actualis\u00e9e ...<\/title>\n<meta name=\"description\" content=\"DigiKey a d\u00e9voil\u00e9 son nouveau syst\u00e8me d&#039;identit\u00e9 de marque incluant un logo actualis\u00e9, une palette de couleurs et une police de caract\u00e8res...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ecinews.fr\/fr\/wp-json\/wp\/v2\/posts\/422481\/\" \/>\n<meta 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