{"id":215150,"date":"2016-04-06T22:47:48","date_gmt":"2016-04-06T22:47:48","guid":{"rendered":"https:\/\/eenewseurope.artwhere.co\/premieres-plvs-connectees-multi-supports-nfc\/"},"modified":"2016-04-06T22:47:48","modified_gmt":"2016-04-06T22:47:48","slug":"premieres-plvs-connectees-multi-supports-nfc","status":"publish","type":"post","link":"https:\/\/www.ecinews.fr\/fr\/premieres-plvs-connectees-multi-supports-nfc\/","title":{"rendered":"Premi\u00e8res PLVs connect\u00e9es multi-supports NFC"},"content":{"rendered":"<p class=\"Default\"><span style=\"font-size:11.5pt\">Le consommateur pourra profiter des coupons et promotions programm\u00e9s par les enseignes, en posant leurs objets connect\u00e9s pr\u00e9f\u00e9r\u00e9s sur les points d\u2019activation de la PLV. Le 1<\/span><span style=\"font-size:8.0pt\">er <\/span><span style=\"font-size:11.5pt\">prototype a \u00e9t\u00e9 pr\u00e9sent\u00e9 au salon Popai 2016, qui est sp\u00e9cialis\u00e9 dans les tendances et solutions du marketing point de vente.<\/span><span style=\"font-size:11.0pt\"><\/span><\/p>\n<p class=\"Default\"><strong><span style=\"font-size:11.0pt\">A l\u2019heure des objets connect\u00e9s, les PLVs \u00e9voluent <\/span><\/strong><span style=\"font-size:11.0pt\"><\/span><\/p>\n<p class=\"Default\"><span style=\"font-size:11.0pt\">Les PLV ont l\u2019\u00e9norme avantage d\u2019\u00eatre souples, faciles \u00e0 d\u00e9ployer, peu ch\u00e8res, mais l\u2019inconv\u00e9nient de ne pas pouvoir engager le consommateur ni d\u2019analyser leur ROI. Aujourd\u2019hui, CA Publishing et Think&amp;Go veulent implanter une PLV plus en ad\u00e9quation avec l\u2019exigence de performance des services marketing tout en engageant les consommateurs. A l\u2019heure des objets connect\u00e9s, elles int\u00e8greront des points d\u2019activation permettant aux consommateurs de r\u00e9cup\u00e9rer des coupons, des cadeaux, etc\u2026 simplement en posant un objet connect\u00e9 sur la PLV aux endroits indiqu\u00e9s. <\/span><\/p>\n<p class=\"Default\"><a href=\"http:\/\/www.popai.fr\/le-salon.htm\"><span style=\"font-size:10.0pt\">http:\/\/www.popai.fr\/le-salon.htm<\/span><\/a><span style=\"font-size:10.0pt\"><\/span><\/p>\n<p class=\"Default\"><a href=\"http:\/\/thinkandgo-nfc.com\"><span lang=\"EN-US\" style=\"font-size:10.0pt\">http:\/\/thinkandgo-nfc.com<\/span><\/a><span lang=\"EN-US\" style=\"font-size:10.0pt\"><\/span><\/p>\n<p class=\"Default\"><a href=\"http:\/\/www.perimedias.com\/\"><span style=\"font-size:10.0pt\">http:\/\/www.perimedias.com\/<\/span><\/a><span style=\"font-size:10.0pt\"><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>CA Plublishing et Think&amp;Go sp\u00e9cialiste des \u00e9crans connect\u00e9s ont annonc\u00e9 un partenariat strat\u00e9gique qui vise \u00e0 cr\u00e9er les prochaines g\u00e9n\u00e9rations de PLV (publicit\u00e9 sur le lieu de vente) , compl\u00e8tement connect\u00e9es et capables d\u2019interagir avec tous les objets NFC (Cartes fid, Cartes Bancaires, Passeports \u2026 ou T\u00e9l\u00e9phones). <\/p>\n","protected":false},"author":11,"featured_media":215151,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"domains":[47],"ppma_author":[1143],"class_list":["post-215150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","domains-electronique-eci"],"acf":[],"yoast_head":"<title>Premi\u00e8res PLVs connect\u00e9es multi-supports NFC ...<\/title>\n<meta name=\"description\" content=\"CA Plublishing et Think&amp;Go sp\u00e9cialiste des \u00e9crans connect\u00e9s ont annonc\u00e9 un partenariat 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