{"id":210227,"date":"2016-05-21T22:47:53","date_gmt":"2016-05-21T22:47:53","guid":{"rendered":"https:\/\/eenewseurope.artwhere.co\/une-startup-lance-un-plan-de-450m-deuros-sur-la-marque-nokia\/"},"modified":"2016-05-21T22:47:53","modified_gmt":"2016-05-21T22:47:53","slug":"une-startup-lance-un-plan-de-450m-deuros-sur-la-marque-nokia","status":"publish","type":"post","link":"https:\/\/www.ecinews.fr\/fr\/une-startup-lance-un-plan-de-450m-deuros-sur-la-marque-nokia\/","title":{"rendered":"Une startup lance un plan de 450M d&rsquo;Euros sur la marque Nokia."},"content":{"rendered":"<p>HMD a sign\u00e9 un accord de licence avec Nokia Technologies, qui g\u00e8re les licences de Nokia. Cet accord donne \u00e0 HMD l&rsquo;usage exclusif de la marque Nokia sur les t\u00e9l\u00e9phones mobiles et les tablettes dans le monde entier pour une p\u00e9riode de 10 ans, ainsi que les licences de brevets essentiels aux normes de communications cellulaires. La soci\u00e9t\u00e9 a acquis aupr\u00e8s de Microsoft le droit d&rsquo;utiliser la marque Nokia sur les t\u00e9l\u00e9phones jusqu&rsquo;en 2024, et les droits de conception relatifs aux fonctionnalit\u00e9s des t\u00e9l\u00e9phones de Microsoft. Cette transaction devrait \u00eatre finalis\u00e9e au cours du second semestre 2016.<\/p>\n<p>HMD est la propri\u00e9t\u00e9 de Smart Connect LP, un fonds de d&rsquo;investissement priv\u00e9 g\u00e9r\u00e9 par Jean-Fran\u00e7ois Baril, qui est un ancien dirigeant de Nokia, ainsi que par la direction de HMD. La soci\u00e9t\u00e9 a d\u00e9clar\u00e9 qu&rsquo;elle obtiendrait des fonds d&rsquo;investisseurs.&nbsp;Si HMD\/Nokia &nbsp;veut produire des smartphones et tablettes sous le syst\u00e8me d&rsquo;exploitation Android, il semble clair qu&rsquo;il n&rsquo;en sera pas le fabricant. Il est m\u00eame aujourd&rsquo;hui difficile de savoir si la soci\u00e9t\u00e9 assurera la conception de ses produits, l&rsquo;annonce de ce lancement portant sur le fait que HMD va mettre l&rsquo;accent sur le marketing, la marque et les services propos\u00e9s aux consommateurs.<\/p>\n<hr \/>\n<p>Arto Nummela, qui a occup\u00e9 des postes importants chez Nokia&nbsp; et est actuellement cadre sup\u00e9rieur au sein des activit\u00e9s mobiles de Microsoft, occupera le poste de directeur g\u00e9n\u00e9ral \u00e0 la cl\u00f4ture de la transaction&nbsp;et Florian Seiche, vice-pr\u00e9sident actuellement directeur des ventes europ\u00e9ennes et du marketing chez Microsoft Mobile, et qui a occup\u00e9 des postes de direction chez Nokia et HTC, sera pr\u00e9sident de la soci\u00e9t\u00e9.<\/p>\n<p>Pour Arto Nummela : \u00a0\u00bb <em>La marque est un facteur de diff\u00e9renciation essentiel dans les t\u00e9l\u00e9phones mobiles, ce qui explique pourquoi notre mod\u00e8le d&rsquo;entreprise est centr\u00e9e sur la marque Nokia avec notre exp\u00e9rience dans les ventes et le marketing. Pour la fabrication, comme pour la distribution, nous allons travailler avec des fournisseurs de niveau mondial pour nous positionner rapidement et offrir aux clients ce qu&rsquo;ils souhaitent\u00a0\u00bb.<\/em><\/p>\n<p>Dans le cadre de cette op\u00e9ration,&nbsp; Microsoft vend d&rsquo;autres actifs, y compris une usine de fabrication \u00e0 Hanoi, au Vietnam et les r\u00e9seaux mondiaux de la cha\u00eene de distribution et d&rsquo;approvisionnement \u00e0 FIH Mobile Ltd., une filiale de Hon Hai Precision Industries (op\u00e9rant sous Foxconn Technology Group ).<\/p>\n<p><a href=\"http:\/\/www.hmdglobal.com\/\">www.hmdglobal.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>HMD mondial Oy (Helsinki, Finlande) est une start-up qui a \u00e9t\u00e9 cr\u00e9\u00e9e pour reprendre les t\u00e9l\u00e9phones mobiles et les tablettes Nokia, avec l&rsquo;intention d&rsquo;investir au cours des trois prochaines ann\u00e9es pr\u00e8s de 450 millions d&rsquo;Euros en marketing sur un mobile Nokia bas\u00e9 sur Android.<\/p>\n","protected":false},"author":11,"featured_media":210228,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"domains":[47],"ppma_author":[1143],"class_list":["post-210227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","domains-electronique-eci"],"acf":[],"yoast_head":"<title>Une startup lance un plan de 450M d&#039;Euros sur la marque Nokia. ...<\/title>\n<meta name=\"description\" content=\"HMD mondial Oy (Helsinki, Finlande) est une start-up qui a \u00e9t\u00e9 cr\u00e9\u00e9e pour reprendre les t\u00e9l\u00e9phones mobiles et les tablettes Nokia, avec l&#039;intention...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ecinews.fr\/fr\/wp-json\/wp\/v2\/posts\/210227\/\" 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